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Zalando
Global Campaigns / Digital Banners & Rich Media

As part of Zalando’s extended brand design team at Traffic Productions, I contributed to the creation of digital master assets for global campaigns, including banners, HPTOs, and DOOH statics.

For the Spring/Summer 2025 campaign, I led the design of Rich Media ad templates, integrating interactive elements to enhance user engagement.

These ads dynamically responded to user interactions such as swiping, scrolling, and clicking, allowing users to explore campaign visuals in a more immersive way. The goal was to transform passive viewing into active engagement while optimizing key performance metrics like viewability, message recall, and purchase intent.

Global Campaigns
Digital Banner Masters
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Rich Media Templates
Parallex Expand / Filter Image Selector / Carousel
Holiday24
LT / PL / HR HPTO
Holiday24
Digital OOH Statics
Building Mesh
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